I'm a design polymath based in Melbourne, Australia, with over 20 years across UX/UI, brand, product design, and design systems.
What ties that breadth together is a way of seeing: I notice the connections between things that don't look related on the surface, and I build the systems, technical, creative, and organisational, that turn those connections into results.
That same curiosity runs into the physical world too, I've spent as much time prototyping physical products with CAD, electronics, and workshop tools as I have designing on screen, and it's part of why nothing stays purely theoretical for long.
None of that happens at arm's length. I work closest with engineering, product, and operations, not just other designers, building close working relationships that tighten a team around its mission. Clear communication and open access to what I know are central to how I operate: a good idea only creates value once the people who need it actually have it.
If you're a recruiter with a role I can help with, a founder building something new, or a business with a problem worth solving, contact me.
As a practitioner
Design
I build things that work without needing to shout.
Understood without explanation, used without a second thought, that's the measure I'm chasing. I work across that whole range, from capability-level thinking down to a single interaction, the spacing, the hierarchy, the timing, the exact wording that tips someone towards the right action. From discovery to execution, wireframes, prototypes, testing, iteration, I stay close to engineering throughout, because a design lives and dies in its use and utility, not just an artifact in its own right.
Research
I follow the problem, not the playbook.
Its data, its teams, its existing practice, that's where I start. Sometimes that means setting up better behavioural analytics or assessing where the real gaps are, sometimes it means bringing in continuous research where that's genuinely the right fit. And the way I'm involved shifts too, running a study myself, leading a team of researchers, or mentoring designers who do the work, the mode changes, the methodology and judgement don't.
Visual Systems
I build harmony out of disparate parts.
Tokens, component libraries, shared foundations, and AI-ready documentation form the toolkit I use to bring brand, product, marketing, and engineering onto one system. Colour theory, type, hierarchy, and visual identity are the craft I bring that makes it actually work, not just look consistent. I'll build new or improve what's there, judged on what the situation actually needs, and I govern it openly so it holds up once others start contributing.
Systems Thinking
I see the connections other people miss.
I move fluently between what a person actually feels using something and the structure underneath it, the domains, the capabilities, the way a business is built to operate. That range means I can aim a fix further than the problem sitting in front of it, towards where a business could be heading, not just where it's standing today. Seeing both levels at once is what lets my work reach past the brief.
As a leader
Decision-Making
I build for change, and I decide the same way.
Everything I build, systems, teams, practices, can change without pulling up stumps, because nothing stays right forever. I would rather commit to a real decision now than wait for perfect information, and I hold it loosely: show me a genuinely better way and I'll move, no ego, no fight. Nothing's ever finished either, I'd rather ship something imperfect and keep iterating in the open than polish a plan that's never touched reality.
Leadership
I strive to raise the bar of every team I work with.
I lead and mentor designers because I care about them as much as the business, growing their confidence, judgement, and ability to communicate clearly under pressure, not just what they're designing or contributing. And wherever I can, I turn what I know into something a team can run without me, treating the knowledge and assets of any organisation I work with as a privilege to steward, not something to hold onto.
Strategy
I think in capabilities, not just features.
I start by pulling apart how a business actually operates, its market, its structure, what it's really trying to become, not just the brief as it's been framed. I harness insight from across an organisation, including direct conversations with the people setting its direction, then abstract away from how something is built today to understand what the business genuinely needs to be able to do.
Let’s design great things.
I love a good problem, and the people who bring them to me.
Get in touch, I want to hear yours.